True strategic direction should be viewed as the same process that happens when you visit your local GP with a problem. You tell them what is wrong, they ask some questions, may do some tests and then make a diagnosis.
The same principle is applied to strategic direction. All businesses every day will face problems that are internal, external or both. If there is not a process to navigate through them they can become big enough to harm the future of the organisation.
Which Direction
Proper strategic direction begins by a full analysis of the business looking at all relevant data and market conditions along with an in interview with the owners. The latter is really important as it indentifies other issues that may not come up from the initial analysis. For example the business could be profitable but the owner is not happy with the size of the company. In such a case you need to look at marketing strategies.
Execution
Once the direction has been determined then the key to success will always lie in the actual execution. Our consultants have a combined business knowledge of nearly 50 years and know what works and what doesn’t work. Positive long term success often comes from changing several different parts of the business which together yields the success owners are seeking.
Conclusion
Strategic direction is an essential part to any business small, medium or large. It requires in depth research both internally and externally coupled with an excellent executed strategy.
We have the knowledge and tools to build the business you deserve.