By: Paul Brown

Altrincham SEO Services | SEO Altrincham

SEO Introduction

If you are on this page then you have probably entered “SEO services Altrincham” into Google and found us. When you carry out the search google decides in very quick order which of the indexed listings it has should be shown and in what order. It is based on an algorithm that assesses several parameters and it is these that need to be understood if you are going to get listed near the top. SEO is the process used to try and ensure that your website or products are near the top of the first page. We all routinely carry out searches and know ourselves how rarely we ever get as far as page two before we click, never mind page three. Those on the first page pretty much get all the clicks and the nearer the top of page one the more you get. This however is only part of the story and should not be considered in isolation. Here at the business expert agency we recognise this look at the wider picture. To consider just seo on its own is in our opinion a big mistake. A well executed SEO strategy will increase traffic to your website but without a properly implemented sales funnel none of it will convert to actual leads or sales. For example, we hear so many times of businesses believing that getting a smarter web site will get more people to visit it when in fact this makes no difference. Traffic must be driven to your website by seo or paid advertising or no one will see your lovely new website. It goes without saying that if this is done without any consideration to cost, the visits could make you worse off than better. It needs to be affordable within your profit margin or you will lose money. You need someone who understands how to drive the right traffic to your site at the right price. This is where we come in.

SEO is one just method of acquiring new visitors to your website. However it must be viewed as a long term investment as it takes time. If you need instant results then pay per click or social media advertising should be considered as part of your marketing investment. We help small, medium and large businesses improve their SEO, create effective ads and most importantly help them create more sales.

SEO and lead generation

Are you new to SEO or unfortunately on the verge of giving up all hope after being let down by so many agencies claiming to be SEO experts? Don’t worry as not only can we help with your SEO but more importantly create a mechanism that generates sales or leads. We are so confident that our system known as the ASMS is so effective that if it doesn’t work we will give you your money back.

If you are a local Altrincham business looking to build the business you deserve then you have come to the right company. Click here to arrange your free 30 min strategy call.

Search engines and SEO rankings

There are usually only 10 organic listings on each SERP (search engine results page) including the first page of Google. However depending on the device you are using and the number of Pay per click ads running this number can be even lower. You need to be on page one as only 6% of search traffic comes from page two. Ranking on page one of Google is very competitive so you need to use an experienced SEO company who can get real results. Before we commit to working with any Altrincham business we offer a free 30 min strategy call to ensure we are a good fit. We will then put together a report of our recommendations before we start our work.

The difference between our strategy call, report and work is that we access the entire business and market to ensure that SEO adds up and you will see a ROI (return on your investment). There are too many local Altrincham seo companies offering low quality traffic that may increase your website visitors but WILL YIELD NO SALES! If you want to see real results then our Altrincham agency should be your first choice.

SEO and lead generation packages starting from £1000 per month and includes:

Keyword research

The first stage of SEO is to identify which keywords your website should rank for. These can be simple relevant words or short phrases commonly used by people looking for your products or services.Sometimes it is just too difficult to compete with large well established companies that are your competitors. In this case you have to get smart and find alternative keywords that still get you the right traffic but are not of main interest to those big companies you wish to rank above. This si specialised seo work that we are experiences in carrying out.

On-Page Optimisation & content writing

Ensuring the website page and content is structured correctly so that the search engine bots will be able to easily access it. Writing tons of content will not necessarily get you any more traffic. If it is not optimised and recognised as relevant by google it will simply never appear high enough to get seen, never mind clicked on. If you want to get traffic via google search then everytime you write anything you must consider how appropriately optimised it is.

Marketing Investment through the implementation of our ASMS

The last and most important stage to ensure the new traffic converts into leads and sales. Traffic as we have stated is of no use if it is the wrong traffic. The traffic must be genuinely interested customers who could buy from you and they must be achieved at a cost that makes your business remain profitable. Also you need to be able to keep getting new customers as well as retaining your existing ones if you are looking for serious growth in sales.

Data Analysis

To find out just how many people are visiting your site in response to se work you need access to industry standard tools that can follow the traffic and know where it came from. Without this you are just putting something in place and waiting to see if it impacts sales. Here at The Business expert we have access to all the analytical tools needed to make quick and proper judgements on the effects of any seo implementations.

Your Local SEO Company in Altrincham

The Business Expert search engine optimisation services are designed to get your website seen for the correct searches. It is amazing how many people still believe that to generate sales online all you need is a fancy website. You can compare a nice website to a glossy brochure. Unless the brochure is in the hands of potential customers it has no value. This is also true for websites. A fancy website only becomes useful if you are driving traffic to the site and then have a good sales funnel to convert the traffic into leads.

If we take you on as a client we will deliver SEO results and most importantly generate consistent, quality leads.

THIS IS WHERE OUR Altrincham SEO & LEAD SERVICE REALLY SHINES.

Remember customers are searching for your service or product – not necessarily your company name. So it’s really important your website is found for these searches.

We Deliver Real SEO Results for your Altrincham Business

If you discovered us when you did a search for SEO agency Altrincham and we ranked in the top search results, this is proof we know what we are doing. We would handle your business’s campaigns the same way as we do our own. Each campaign is unique to each business can be local, national or even international. Our analysis always starts with looking at key words you should be ranking for and their competitiveness. These can target specific locations that include Altrincham or North Norfolk or product or service words for example. Keyword research is fundamental to a successful seo campaign.

The Altrincham SEO Agency – The Business Expert

Everyone knows the importance of website visibility. And there are lots and lots of SEO agencies that promise the earth – and fail to deliver any leads or sales! With The Business Expert you are in safe hands. Our company is run by current and former business owners who have been through the same challenges that you have. We bring over 50 years experience and guarantee our work. We have the technical skill set to help build your Altrincham business and create the sales and success you deserve.

Do you want to improve your page ranking? Do you really want your SEO to get you found on page 1? Book your free 30 min strategy call today ! Get your products and services seen by Altrinchamcustomers, national customers and even international customers.

Google SEO vs Other search engine SEO

Google is not the only search engine on the block but it dominates when it comes to internet searches. It can be expensive to use them for pay per click advertising, but if you can crack seo on google and get your listing on the first page then in most cases it is hard to beat. However there are other search engines with particular slants that are relevant to some products and services, particularly those with an international clientele. Take Bing from Microsoft for example. It has an older, more affluent user in most cases and although it only has a small share in the UK it is cheaper to use if you want to go down the paid advertising route. It may be that this demographic is very relevant to your business so it must be given due consideration. In the USA it has a very significant share of the market so should never be overlooked if your business is seeking clients there. Bing seo is based on different parameters and just because your seo ranks well for google it doesn't mean that it will for Bing. SEO consideration for different search engines is vital as they behave differently.
Recently Duck Duck go has been experiencing growth as a search engine despite the rather bizarre name. Its reason to beis the claim that it does not allow the usual tracking and data gathering that other engines routinely do. It bases itself on privacy and uses a completely different set of parameters for ranking. Trying on-page optimisation is particularly difficult with this search engine but it can prove fruitful to certain businesses

Frequently Asked Questions: Search Engine Optimisation (SEO)

What is SEO short for?

SEO stands for Search Engine Optimisation.

What is SEO?

SEO is a process that forms part of a digital marketing strategy that focuses on optimising a website or product page to make it more visible in search engine results pages (i.e. in Google search results). The objective is to increase organic traffic to your website by optimising its content. Organic traffic is driven to a website by people clicking on your web page through the search results.

Why is SEO so important?

Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful, you still need to invest a lot of time and resources into SEO. Search engines have become better at identifying the intent of search queries which makes choosing the right keywords to drive traffic more important than ever. I know we keep on about it but keyword research always comes into the equation.

Because organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see growth in this channel. More visibility will lead to more traffic AND with the right sales funnel more leads and sales.

It is important to focus on getting quality traffic to your website otherwise it has no value. Our Altrincham agency delivers quality traffic by building content on key words that are relevant for your business.

Is SEO Still Essential Today?

Whilst SEO is certainly not essential if you can afford to use ppc long term but it would be foolish not to make use of it. Seo has evolved over the years and some tactics are no longer used and can even kill your rankings. In short to practise good seo you have to know what you are doing and with the right approach it can deliver fantastic results, particularly in the long term.

Would Google My Business Help in SEO Altrincham?

Google My Business (AKA GMB) is a powerful and cost effective way to improve your businesses local search engine optimisation and online visibility. If you are a local business, claiming your Google My Business profile should be the very first step you take to increase your company’s online presence.

What is an SEO friendly website?

Making a website SEO-friendly means you are doing everything you can to improve its chances of ranking high. While there are many factors to consider, the most important ones include keyword research, high quality content, image optimisation, heading tags, a responsive design that can cater for different devices including mobile phones along with site speed.

What are the skills required for SEO

SEO Specialists are expected to have a comprehensive understanding of all areas of online marketing, which include:

Detailed keyword research that focuses on commercial intent. The wrong keywords will bring the wrong traffic to your site and this will not increase sales. Spending time just increasing traffic is a luxury few can afford.

Content optimisation. If you take the time to really investigate the results of a search you will see that just writing on a particular subject does not guarantee it will ever be ranked high enough to be seen. You often find lesser articles ranking higher. This is because they have been written with seo in mind and are rich in the words and phrases google expects to see when responding to a search. All content should be written in an optimised form in order to secure its hughes ranking.

Skills in Google Analytics and tracking. In order to understand why your listing is where it is, you need data. Several pieces of analytical software, both free and paid for, are available for this. Here at the business expert we use several diagnostic tools in order to determine how your seo is performing.

Speed. Ever clicked on a site listing only to be hanging around what seems like ages waiting for it to load? It's a pain and google recognises this and will rank slow sites poorly. We have the means to not only assess the speed of your site but also make changes in order to improve speed and hence your ranking. When designing a website load speed should always be a consideration.

Do you only help Large Altrincham businesses with local seo?

No, we are not just a large business Altrincham seo agency, but help all sizes from start up onwards. We recognise that starting up and indeed growing are very trying stages in a business’ life and we design seo to suit each business

Do you just help with seo on google or do you help with other search engines?

AS google has more than 90% of the market, most of our seo work concentrates on google search performance. However there are smaller platforms such as Bing and the emerging duck duck go. Bing tends to be used by a more elderly but more affluent demographic, whilst duck duck go is favoured by those who prefer not to be tracked or have data used. SEO Altrinchamshould consider other search engines.

Would my SEO Strategy be just Altrincham based ?

Our services enhance seo locally or even internationally for your business if that is what it requires

Does your organisation carry out the Keyword research?

We will work with you to find the most effective keywords to bring the right traffic to your site as part of the service. Keyword research is vital in seo be it international or local seo if you want to see optimal results. Another point often overlooked is that new keywords are still emerging all the time so you need to keep up to date.